Old Firm Manipulation By The Media

The best thing for the media is to continually pit Celtic and Rangers against one another in a manner which creates conflict, discontent, and bitterness. It allows them to continue to do business by selling newspapers.

The general outline of a move for a player will show both Old Firm teams in for a player; when the player signs there is an account of where the other tried to steal the signing at the eleventh hour; when the first interview from the player occurs the media try to get a quote which alludes to snubbing the other Old Firm club; finally, when the player makes his Old Firm debut then you have the story of how the opposition fans will react to the debut.

This is a tired old routine churned in and out in a story-starved media who need to create stories rather than reporting on facts.

So when you have the likes of Kenny Miller signing for both sides of the Old Firm during his career you have further cranking up of the drama of how the player will never be accepted by the mythical "boo bhoys" or "baracking bears" who are talked about of burning scarves and ripping up tickets outside their club's ground.

It's a pretty sad state of affairs as this is ground which has been gone over and over before and the majority of Old Firm fans couldn't give a damn about the players background.

So, media, stop concentrating on irrelevant events and do something like technical analysis of how the player has developed over his career or report some other facts which fans CARE about.

Kenny Miller's prior clubs should be irrelevant to his future success in Paradise.